Your small business website can be a little like an electronic storefront. And just as an actual store needs to attract and convert its foot traffic into buyers, so does your website need to do the same with online visitors. So how can you make sure that your small business website is pretty, in addition to being a great medium for converting a visitor into a customer? Dive right on into the top 10 ways to boost your small business website conversions!
1. Know Your Target Audience
You can’t make more conversions unless you know your target audience inside and out. What are their pain points, needs, and preferences? Consider your website as a conversation with your customers. If you don’t know what they like or how they behave online, it is quite like speaking to an individual who speaks a different language. Use tools like Google Analytics to learn about your visitors. That will be useful knowledge in refining your content and design further to fit their expectation.
2. Optimise Your Website Load Time
Now imagine walking into a store and then waiting in an almost agonizingly long line at the register. Ouch, right? That’s exactly what is happening on your website. A slow-loading website will drive off visitors faster than the phrase “bounce rate.” Here’s to a page load time under three seconds. Compress images, take advantage of browser caching, and use a CDN to keep things speedy.
3. Ease of Navigation
Your site should be as user-friendly as opening a cake box: the visitor will leave and will not return if he cannot find what he came for in, say three clicks. Have your menu clear, intuitive, and organized. There is always a place for a search bar for those who will prefer just jumping directly to the information they need. Imagine if your website were an aisle-wide store where one would know the aisles well and easily find what they need there.
4. Write Persuasive Calls-to-Action (CTAs)
Your CTAs are the signposts that send visitors to their destination. Want someone to subscribe to a mailing list or buy something? A well-written CTA can be the contrast between conversion and not. Make use of action-oriented words; really draw eyes to your CTAs with color and graphics. Instead of “Submit,” go for “Get Your Free Quote” or “Join Our Community.”
5. Utilize High-Quality Graphics
Pictures are quite influential. Where a picture speaks a thousand words, this only occurs if they are of great quality and relevant. Use professional images and videos that perfectly associate with your target audience. Avoid using such stock photos that seem to obviously stage in them. High-quality pictures may be able to elevate communication that makes your site interesting.
6. Mobile Friendly
However hard it is to accommodate, your website needs to be mobile-friendly because so many people search through their mobile devices. Optimization of your website on mobile will ensure everything flows just right, from smartphones, tablets, and even desktops. Test your website on different devices and screen sizes to make sure everything looks just right and functions at its full potential.
7. Social Proof and Testimonials
Testimonials as well as other people’s customer reviews build social evidence on your credibility considerably. The buyer feels more confident seeing that others have had good experiences with your company. Make sure you have testimonials up on site and hubspot ask satisfied customers to leave reviews on your website or on third-party platforms for your business.
8. A/B Testing
In other words, you’re running a dry alternative version of your website. Compare two versions of a page, track which of the two is doing better, then use that data to help you make the best decisions on how you should improve your website. Test those headlines, images, CTAs , or other elements and find out what really works for your audience.
9. Clear and concise content
Finally, content is king only if it’s clear and not too wordy. Visitors should quickly determine what your business provides and why your business matters to them. Avoid jargon, using simple language as you can. Heed headings, bullet points, short paragraphs, so that the content is easy to scan.
10. Offer Incentives and Promotions
Everyone wants a good deal. Discounts, free trials, or only available for a certain period of time are incentives that are sufficient enough to boost your conversions. Display those incentives on your site if you want visitors coming in and then converting into actual sales. All you have to do is ensure that the incentives really do offer something for the target audience.